Cast a Larger Shadow: Six Ways to Avoid Being Seen as Too Small for the Job
Sunday, March 29, 2009
The economy has made everyone nervous. Selecting a business to tackle just about any task is now fraught with more hand-wringing than has been seen in decades. Amazingly, concern with opting to work with small businesses is greater than many might imagine.
The issue centers on sustainability; will the small business exist during and after the assignment or will a bump in the road send it crashing into the abyss?
Given the state of some of the country’s largest and best know companies, that concern may not be wholly unfounded. However, small businesses tend to be the ones hurt first and fastest in downturns; cash flow interruptions can have dire impact.
A small business can appear more viable for the long-term by following these six suggestions that add up to it casting a larger shadow.
- Pay your bills on time, every time. Aside from building goodwill with suppliers, it helps send a message of solvency.
- Present your business professionally in all possible forms, from invoices, business cards, Web site design and content, even how phone calls are answered.
- Take on bigger jobs that you can manage through smart subcontracting.
- Get visible in the community through simple, yet effective publicity efforts, involvement with business or civic organizations or easily accomplished email campaigns.
- Make certain all references are solid, from your customers to your credit rating.
- Do pro bono work. It always pays dividends and speaks volumes about commitment.
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By JBlack on 03/05/10 at 5:05am
The above advise should be common sense for all small businesses, but I suppose with the pressure of the day-to-day running of the business some of the basics of ‘good practice’ may become overlooked. Good summary.
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By Small Business Loans on 03/09/10 at 12:12pm
I recently came across your post and have read it. I thought I would leave my first comment. I don’t know what to say except that it caught my interest and you’ve provided informative points. I will say that I concur with JBlack above in that the 6 suggestions are “Common Sense” and often small businesses forget them from time to time.
Kudos and Thank you,
Paige
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